E Pluribus Univision

Of the many stories about the impending sale of Spanish-language broadcaster Univision, the New York Timescompanion piece is perhaps the most incisive. univision_logo_small.gif

It deals with a thorny-but-potentially hugely profitable issue we’ve mentioned here before (Send Not to Know for Whom the Taco Bell Tolls): Just what, exactly, is a Latino viewer?

As the Times piece correctly notes,

“For the first time, networks on each side of the language divide could significantly expand their audiences by pursuing the same demographic group: second- and third-generation Latinos who are bilingual or speak mostly English and are as likely to watch “Fear Factor” on NBC as “El Gordo y la Flaca” (“The Scoop and the Skinny”) on Univision, and who are largely underserved in either language.”

In that case, News Corp.’s launch of the English-language but telenovela-heavy My TV network should be especialmente interesar to watch.