Dwell Media, the San Francisco-based publisher of modern design bible Dwell, has hired Brandon Huff as evp of digital media to lead a new e-commerce push. Huff, who most recently was Yahoo's vp of commerce, will be in charge of overseeing all aspects of Dwell's digital agenda, from content distribution to design to the holy grail of magazine media—e-commerce.
Until now, Dwell has taken the well-traveled route of working with third-party retail platforms like Gilt and OpenSky, and currently, AHAlife to create commerce experiences.
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