Dutch Telecom Altice Has Reportedly Bought Formidable Ad-Tech Player Teads for $322 Million

The data-based, mobile-minded deal continues a significant trend

Telecom giants continue to gobble up ad-tech players.

The latest of such acquisitions is Teads, a video advertising provider that has sold to Dutch telecom Altice for $322 million, according to a Business Insider on Monday night. UPDATE: The acquisition became official on March 21. At any rate, it’s the kind of data-based, mobile-minded marriage that’s become a trend in recent years, as telecoms look to combine their customer insights with the online ad-targeting capabilities provided by the likes of Teads.

For

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in