Telecom giants continue to gobble up ad-tech players.
The latest of such acquisitions is Teads, a video advertising provider that has sold to Dutch telecom Altice for $322 million, according to a Business Insider on Monday night. UPDATE: The acquisition became official on March 21. At any rate, it’s the kind of data-based, mobile-minded marriage that’s become a trend in recent years, as telecoms look to combine their customer insights with the online ad-targeting capabilities provided by the likes of Teads.
For
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in