Focus on Social to Reach Esports Fans

Opinion: Millennials, males, streamers and heavy downloaders are most likely to use ad blockers

With the esports audience estimated to reach 385 million people this year, it’s time for brands to pay attention to the growing fan base and direct their efforts and advertising dollars toward targeting the burgeoning industry.

With a large percentage of the audience comprised of millennial males—the share of millennials is two to three times higher than the big U.S. sports—the world of esports is ripe for brands within many industries to dip their toe into.

However,

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