Dumbing Down

Is the Post going too dumb?

In a chat largely focused on Pentagon politics and Cindy Sheehan, Howard Kurtz fielded one interesting question regarding the future of newspapers and their niche in an increasingly packed media landscape:

Question: Has it ever occurred to newspaper people that their target audience IS one that wants longer, more detailed stories? If I want sound bites, I can watch cable news. If I want The Story, I pick up the newspaper. So, why dumb down The Post, unless profit is Almighty Standard for news now?

Howard Kurtz: I wouldn’t equate what The Post is doing (and by the way, this has been debated here for at least 20 years) with dumbing down.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in