'Dumb Ways to Die' Does Halloween

On this Throwback Thursday, here’s a new campaign from the team behind one of our favorite PSA series: “Dumb Ways to Die.”

This one is interesting in that it’s not a standalone piece: it’s “interactive” in allowing users to make a Choose Your Own Adventure-style decision: trick or treat? Here’s the intro:

Tricks and treats below.

Here’s the trick:

And here’s the treat:



In summary: don’t throw eggs, because angry chickens will kill you. And don’t overdo it on the candy or other, hungrier trick or treaters will kill and eat you.

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