Like Clockwork: Iconic Swiss Watch Brand DuBois et fils Crowdfunds via Facebook

How did a 230-year-old Swiss watch brand use crowdfunding via Facebook to raise $1.7 million from 600 people in 21 countries?

DuBoisWatchesHow did a 230-year-old Swiss watch brand use crowdfunding via Facebook to raise $1.7 million from 600 people in 21 countries?

DuBois et fils, which refers to itself as the “oldest Swiss watch factory,” offered ownership in the truest sense.

CEO Thomas Steinemann elaborated in an interview with The Gulf that was featured in the watchmaker’s press kit:

To relaunch a luxury Swiss watch brand, you need to have a long view, that it will take seven to 10 years to pay dividends and start to trade with the shares.

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