DTAC’s Thailand Baby Video Goes Viral

Tech marketer tries emotional spot

Thailand mobile phone company DTAC struck gold this week on the Adweek/VidIQ top 10 chart with its sob-inducing "Power of Love" spot. The two-minute clip—which is new to the chart this week—shows a dad struggling to deal with a crying baby until he picks the child up while video chatting with mom on the phone. The video has more than 5.23 million YouTube views, 21,200 Facebook shares and 1,710 Tweets since debuting on June 30.

Other newbies to the chart this week include Burger King’s LGBT-supporting "Proud Whopper" spot and Samsung’s promo for its new Milk Music streaming service that enlists John Legend, Chromeo and Iggy Azalea to position itself against competitors Pandora and Spotify.

Check out this week’s top 10 branded videos in the infographic below, powered by VidIQ.

NOTE: Adweek's VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources, in an effort to measure true engagement. Every video is also ranked with VidIQ’s proprietary Score, which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos.