Drew Barrymore’s Wine Business Off to a Golden Start

Have you caught up to Drew Barrymore’s Pinot Grigio yet? The 2011 vintage recently won a gold medal at France’s prestigious Challenge International du Vin and continues to generate a healthy pour of media coverage, most recently in the LA Times and Angeleno magazine.

The Golden Globe winning actress engaged in a familiar development curve for this project, but gets to attach a price tag that is higher than a 3D movie ticket. From Barrymore’s Angeleno Q&A with Lesley McKenzie:

“I’ve always loved Pinot Grigio when I’m drinking white [and] I’ve always loved Italian wines. When I came across this one, I was thoughtful about the process, but I really fell in love with it. And I really want to be in love with things or I’m terrible at explaining why I want anything to do with them.”

“I’ve been to the winery and to Italy numerous times. I liked the idea of working with a family who has done this for generations because I wanted to name this after my family. I’ve been there for every step of the process for the last three years.”

Helping garner media attention is the fact that the Barrymore family crest on the wine bottle label was custom designed by none other than Shepard Fairey. Barrymore Wines’ Delle Venezie 2011 retails for around $20.

[Photo courtesy Wilson Daniels]

Previously on FishbowlLA:
Journalist Profiles John Lasseter, Winemaker