Dreamworks CEO: 'Here's the Thing That Really Pisses Me Off About 3-D. It Actually Will Not Make a Crappy Movie Good.'
During tonight’s opening ceremony for the American Magazine Conference, Fortune managing editor Andy Serwer interviewed Dreamworks CEO Jeffrey Katzenberg.
The pair discussed Dreamworks’ foray into the 3-D world. “It will be the third great revolution,” Katzenberg said, comparing it to both the additions of sound and color to movies. “Movies today are the equivalent of vinyl records.”
3-D won’t be the silver bullet to fix bad moviemaking, however. “Here’s the thing that really pisses me off about 3-D.
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