Why shouldn’t choosing stock photography be a social activity? Dreamstime believes it should, announcing the debut of new personalization feature “Designers Also Selected These Stock Photos,” which incorporates results from algorithms that factor in shared images on Facebook and other social networks.
Designers Also Selected These Stock Photos will display similar images to those being viewed in the shopping carts of Dreamstime users, choosing those images based on information in those users’ profiles (past purchases, demographic information, browsing history), as well as images shared in social media accounts by various designers, photographers and other users.
Dreamstime co-founder and CEO Serban Enache said in a release announcing Designers Also Selected These Stock Photos:
This new personalization feature appeals to both natural creativity and curiosity, as well as the desire to be current, up-to-date and relevant. It’s an effective motivator in getting customers to check out the images that other people are buying, by means superior to keywords-search or visual search. By paying close attention to our customers’ shopping behavior and actively listening to what they are saying, we are laying the foundation for important opportunities both now and moving forward.
We turn this data around to help create a better overall user experience. In an effort to expand our horizons, both of Dreamstime’s new features are key in driving user discovery, as well as assisting customers in easily finding contemporary stock images that they never knew existed. Users will now have the opportunity to take a peek at stock photos that other designers and photographers are selecting, and have the option to further explore on first sight.
Readers: Do you ever use stock photography?