Drawbridge lands $6.5M round for mobile ad targeting technology
Mobile advertising startup Drawbridge has closed a $6.5 million first round of funding to put toward improving the performance of mobile ads through targeting technology.
The 18-month old startup was founded by former Google and AdMob scientist Kamakshi Sivaramakrishnan. Drawbridge’s goal is to shift the focus of mobile targeting from a device-centric model to one based on user behavior across multiple devices. To make this happen, Sivaramakrishnan and her team have created what they call “self-learning ad technology.”
“We
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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