Hearst’s new magazine Dr. Oz, the Good Life seems to be off to a strong start, even as it’s had some turnover in its editorial ranks.
Closing in on one month since launch, the healthy lifestyle magazine has signed up 145,000 subscribers. That’s about one third of the number of copies that were sent to subscribers of other Hearst magazines and similar to the early results of Hearst’s previous joint ventures.
Hearst is an old hand at these launches, Oz being its fourth joint venture after O, the Oprah Magazine, Food Network Magazine and HGTV Magazine.
“We’re off to the races, and we’re off to a great start,” said Oz publisher Kristine Welker.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in