Snapchat is opening its popular Discover platform for college newspapers, creating even more content targeted at its core demographic of generations Y and Z.
Today, Snap Inc. announced the debut of Campus Publisher Stories, partnering with schools across the U.S. In a blog post, Snap said each school will have an editorial team that will produce weekly editions for distribution on Snapchat. The editions will also be monetized with Snap Ads, which will go directly to the newspaper as part of a revenue split.
While
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in