It's not easy getting back to work the week after Labor Day. That's what Procter & Gamble's Downy was thinking with its "Softside" campaign whose fabric sculptures like the example shown above have the frazzled officeworker in mind.
The initiative, with the socially-driven tagline "Bring out the #Softside", is anchored by digital out-of-home (DOOH) billboards that are running in 12 major markets, along with mobile devices and desktops ads. But notably, the digital out-of-home billboards will be updated regularly based on what generates the most engagement on platforms such as Facebook and Twitter.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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