The Downward Trend in Daily Deals

Market oversaturation, high subscriber acquisition costs to blame?

Is a hypercrash coming to a once hypergrowth market?

A few months ago, every publisher, startup, and human with an email account was starting a daily-deals product. An estimated 700 were launched in the last year, serving every market and niche imaginable. But last week Facebook killed its nascent deals businesses, and Yelp dramatically scaled back its own, while the media hurled a stream of criticisms at Groupon over a suspected internal memo leak stunt, questionable accounting practices, and a rumored $25 billion IPO valuation.

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