Dove's 'Campaign for Real Beauty' Deceptions Sorta Kinda Denied

As if to say, “We in advertising didn’t mean to sell things by deceiving people into thinking their lives would be better if they purchased our products,” the team of Unilver, Annie Leibovitz and Pascal Dangin are all three denying the big story floating around late last week that the Dove ‘Real Beauty’ campaign was digitally altered to make the models more appealing. But it appears to be more damage control by Annie Leibovitz and her posse than it does by Unilver and Ogilvy & Mather, the ad agency behind it all.