Doug Edwards Stresses the Importance of ‘Mental Flexibility’ When Working for a Startup

In our final installment of this week’s Media Beat interview with Doug Edwards, author of I’m Feeling Lucky: The Confessions of Google Employee Number 59 and Google’s first marketing and branding head, we talk about his career path from Siberian public radio reporter to startup publicist.

Besides offering a few tips to reporters out there thinking of making the leap to “the dark side,” Edwards has a few for those thinking about joining a startup company: “put an effort into understanding what the company is about.”

Moreover, he emphasizes that you can’t go in thinking you know it all. Rather you need the “mental flexibility to adjust your thinking radically.”

Part 1: Doug Edwards: ‘Google Looks at Failure Like a Data Point’
Part 2: Doug Edwards: Exposure Through Earned Media Was Better for Google Than Placing Ads

You can also watch all of’s Media Beat episodes (as well as’s other video content) on mediabistroTV and on’s YouTube channel.