DoubleVerify Dons Digital Batman Mantle

Many have long suspected that the online advertising space is full of crooks and shady characters, buut it’s too hard for any one company or organization to police.

Enter the fast-growing online verification company DoubleVerify, which is out to play digital Batman. The company has announced the formation of a new research division specifically aimed out weeding out the dicey or outright criminal aspects of online advertising. According to officials, the company’s new  Advertising Fraud Detection Lab will aim to identify and exposed advertising fraud in a real time basis.

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