Measurement and analytics platform DoubleVerify can now be used to authenticate ad viewability and help prevent digital ad fraud and sophisticated invalid traffic on Snapchat following a partnership between the two companies that was revealed Thursday.
Brands can begin using DoubleVerify’s viewability and fraud verification technology and data to help maximize the effectiveness of their campaigns on the messaging application.
DoubleVerify said it is the only verification provider that covers Snapchat’s filters, lenses, Snap Ads (display and video) and Story Ads.
The company also has similar partnerships with Facebook, Instagram, YouTube and Twitter.
Snapchat
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in