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Many digital marketers have employed a vanity domain at least once in their careers, employing a snappy second extension or URL to redirect customers to a main .com destination.
But a growing trend sees domain extensions that are less about vanity and more about purpose and social good. That includes the .black extension, used for sites like Bid.black, Saatchi & Saatchi producer Sydni Chustz’s directory of Black film and video production talent. Identity domains like .black
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