Dorky, Dated Headshots Abound in Marketing
In his MediaPost column today, Clickable VP Max Kalehoff covers a topic that’s been on our minds for ages: dated, inauthentic headshots. It’s a simple thing that so many who extol the virtues of transparency and authenticity miss. Many of our industry and new client relationships in the PR business germinate online first.
Come time to shake that person’s hand, do you really want them distracted with the thought, “wow, I thought (s)he was 10 years younger!”
Kalehoff sums it up:
“Outdated headshots–ones that don’t resemble what you really look like today–cast a dinge on your persona in a public setting.
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