Don't Tweet On Your Face: Understanding the Differences Between Social Media Platforms

In my own personal social media business, one of our principles is centered around the idea that every social media platform has its own positives and negatives. Part of my job is to understand what each platform can and cannot do, and plan accordingly.

In my own personal social media business, one of our principles is centered around the idea that every social media platform has its own positives and negatives. Part of my job is to understand what each platform can and cannot do, and plan accordingly.


1. Don’t Tweet On Your Face

Facebook and Twitter are two very different social platforms, which means that they should be treated as separate entities. For those of you who have Facebook linked to a Twitter account, a strategy that some social media strategists frown upon, you may have noticed that Facebook statuses usually receive more interaction than the same status as a tweet.

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