On Super Tuesday, the most-talked-about presidential candidate on social media was — surprise — Republican Donald Trump.
Data from several sources shows that the reality TV star and real estate mogul dominated the conversation on social media.
According to Brandwatch, there were 2.7 million tweets about presidential candidates on Tuesday — 1.1 million about Trump alone. Democratic challenger Bernie Sanders was mentioned more than 536,000 times.
Here’s how many Twitter mentions each candidate generated on Super Tuesday, as tracked by Brandwatch:
- Trump: more than 1.1 million
- Sanders: more than 536,000
- Hillary Clinton: roughly 374,000
- Ted Cruz: more than 306,000
- Marco Rubio: roughly 221,000
- Ben Carson: more than 45,000
- John Kasich: more than 26,00
Here’s a look at Twitter sentiment data around the candidates. Among Republicans, tweets about Cruz had the highest percentage of positive sentiment, while Sanders paced Democrats in positivity.
In the month leading up to Super Tuesday, Trump was (by a large margin) the most-talked about candidate on Facebook. Nearly 29 million people talked about Trump — more than the rest of the Republican field put together.
The Atlanta Journal-Constitution, the biggest newspaper in the Super Tuesday state of Georgia, tracked social activity on their content. The paper found that its story about Trump’s Georgia victory generated 10 times the amount of shares compared to the announcement of Clinton’s victory in Georgia.
The AJ-C noted that within an hour of posting, 5,500 people had used Reactions to respond to the Trump story, compared to roughly 1,700 people on the Clinton story:
As of this writing, about 3,000 users had reacted to his win with the classic “like” option, and approximately another 2,000 had reacted with the new “angry” button. About 700 users had reacted with “sadness.”
Compare that to the 1,700 users who’d reacted to Clinton’s win, as of this writing: Their top two reactions were “like” and “anger” — just like Trump — but the third was “love.”
Facebook also tracked hot topics from midnight to noon ET in Super Tuesday states, and Trump again is prominent, but likely not for reasons he’d hoped. A hashtag launched by comedian John Oliver, #MakeDonaldDrumpfAgain, was the 8th-most popular topic yesterday in Super Tuesday states:
- Racism & Discrimination
- Islam and Muslims
- Crime & Criminal Justice
Chute and Macromeasures tracked hashtag data on Instagram and Twitter, finding that there were 7,200 election-related images shared to those sites. Naturally, Trump was the most-tagged candidate — 26 percent of posts included a mention of him. Sanders was next, at 22 percent, followed by Clinton (14 percent) and Cruz (13 percent).
Chute and Macromeasures also tracked Instagram data, painting a picture of the average Trump supporter vs. the average Clinton supporter. Interestingly, Trump supporters were most interested in porn, while Clinton boosters show more interest in cruises and golf.
Readers: How did you use social media to follow along on Super Tuesday?