First it was a wedding registry; then, carryout insurance. Now, Domino’s latest nod to customer loyalty is a mobile game that rewards players with points for free pizza.
Domino’s Piece of the Pie Pursuit mobile game puts players in the middle of a Rube Goldberg machine like the one in its new TV spot to illustrate all the ways consumers can order pizza.
Each section of the game has pizza-themed challenges that also highlight different ways to order from Domino’s, such as guiding a pizza-cutter car along a track and using a pizza-sauce spoodle—a cross between a spoon
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