Dollar Shave Club’s Evolution Continues With a Whole New Line of Deodorant Products

An updated ad is also rolling out

Dollar Shave Club is slowly but surely attempting to take over every man’s medicine cabinet.

The Unilever-owned company that debuted a new fragrance line in November dubbed “Blueprint,” is rolling out a deodorant line called “Groundskeeper.” Made up of six products (which include butt wipes), the new line is a response to member feedback about their current shopping journey with these items. The expansion into the category is part of what CEO and founder of Dollar Shave Club, Michael Dubin, said is part of the company’s

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