Dole Combines Game and Giveaway to Promote Prepackaged Salads

Dole Food Company is using its Facebook page to promote a game, giveaway and sweepstakes related to its new line of prepackaged salads and accompanying Dole Salad Guide campaign.

The campaign’s aim is to promote better health by eating Dole’s prepackaged salad blends. Those come in a variety of tastes (mild to bold) and textures (tender to crunchy), each measured on a scale of 1 to 5 per Dole’s salad guide on each bag.

After clicking on the Super Salad Slider! tab of Dole’s Facebook page, the user is taken to Dole’s web

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