Does Your Press Release Need Some Multimedia Magic?

To press release or not to press release? Isn’t that always the question? Fact is, no matter how much people talk about the death of the press release, they’re still used by many companies and marketers to get the word out.

According to Laura Sturaitis, EVP of media services and product strategy at Business Wire, press releases are more than a media relations tool. “Other audiences are utilizing them,” she says. “That’s what makes them social and consumable.”

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