Does the Wireless Industry Face Saturation?
RCR Wireless News asks: How much more growth can still be wrung from the market, and at what point will carriers simply trading share with rivals?
“We’re at, or near, saturation,” said Rob Enderle, principal analyst of the Enderle Group, said in the article. “Barriers to cellphone purchase have fallen, offering even lower-income populations the ability to buy them. The only remaining untapped markets are younger teens and the elderly,” he said. Here’s some telling info, according to the report:
– Research firm Mediamark looked at 13,000 U.S.
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