Does Facebook's 'Boost Post' button work?

$2.80 for 48 photo views and 8 likes — using Facebook’s Boost Post button.

And these are quality interactions, not click-farmed “fans.”

The complaint against using the Boost Post option is that you can’t target as finely or set the business objective (conversions, fans, engagement, etc).

However, if your audience is solid and you’re just wanting to nurture them over time, boosting is a lightweight, powerful option.

In February, we saw optimized CPM bidding help Facebook hit the right audience, even if you didn’t select it.

And the result was great engagement with the right people.

Now