Does Facebook Need A Privacy Label?

Now that the glare of legislators, consumers and even the advertising industry is fully fixed on online privacy, the idea of a nutrition-style label for Web privacy policies is getting a second look.

If the privacy policy of your favorite social network was laid out like the fat grams, calories and protein on the back of your favorite packaged food, would it make you think twice about what you consume online?

Researchers at Carnegie Mellon University first proposed replacing the fine print, legalese privacy policies used by websites and social networks with a standardized, easy-to-read label in a paper published in 2010.

Now that the glare of legislators, consumers and even the advertising industry is fully fixed on online privacy, the idea of a nutrition-style label for Web privacy policies is getting a second look.

Click here to read the full article on Social Times.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in