Do You Accidentally Thumb Over Ads All the Time? Google's Working on That

Everyone with a smartphone has accidentally thumbed over an ad they had absolutely no interest in seeing. Google wants to do something about it, while improving the user experience as well as advertising performance.

The tech giant has been working on reducing accidental clicks on ads for some time, but it's announcing today that it's extending the initiative from only dealing with search and displays ads to also entailing native ad formats. And Google is offering stats that illustrate why the larger effort is crucial to advertisers' return on investment.