When guests arrived at New York's Javits Center last week for the Robin Hood Foundation's annual gala, they may have been surprised to see that United Airlines was sponsoring the event, including its logo splashed on digital screens around the facility and branded print materials on dinner tables.
It was the first year that the charity brought in a sponsor for the May 12 shindig, which raised $101 million to fight poverty in New York. It's also the first time that the charity simultaneously ran two satellite events.
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