Do It Yourself Ads, Friendster's Next Big Strategy?

Friendster is launching a new Do It Yourself advertising option for local businesses that would like to market on the social networking site. The new DIY program is being offered through the support of ZEDO, an ad serving company for web publishers. With the inclusion of ZEDO, Friendster is looking to keep costs down and extend its advertising capabilities without having to necessarily add staff or heavily build out its own marketing infrastructure.