DMA: We Will Enforce Industry's Web Privacy Guidelines

The online advertising industry has launched its self-regulatory online privacy program. But if the industry is to fulfill its ultimate goal—keeping regulators and legislators off its back—it needs broad compliance. Enter the Direct Marketing Association, which will act as the online ad industry’s cop on the block for the program.
 
On Monday, the DMA announced that it will enforce mandatory compliance with what had been voluntary privacy guidelines for all its members as well as all members of the Digital Advertising Alliance.