Disney's Frozen is coming to messaging apps in sticker form. The animated blockbuster has been merchandised, advertised, digitized—and now there's a licensing deal to bring the characters to apps like BlackBerry Messenger and Kik.
The licensing company TextPride, which buys rights to branded virtual goods, added Frozen to its portfolio, Adweek has learned.
"We have a deal with Disney Publishing and access to a lot of exclusive Frozen art," said Sean O'Brien, co-founder and CEO of TextPride.
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