Beginning this month, the Los Angeles County Museum of Art, the largest art museum in the western United States, will launch a digital collaboration on the @OhMyDisney Snapchat account, according to a press release.
"Partnering with Disney—one of the most influential and dynamic storytellers of our time—is a perfect marriage of two Los Angeles institutions that love to engage the public with images," said Lacma's CEO and Wallis Annenberg director, Michael Govan.
The first Disney movie to get this artistic treatment will be Beauty and the Beast, starting on Oct.
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