Disney Music Video From Frozen Aims for Virality

Meanwhile, another prank generates 15 million views

Kids TV and movie brands have a tricky relationship with YouTube. And generally, studios are very careful not to release too much content on the Web from current in-release movies.

That's why it's interesting that Disney has pushed out Let It Go, a full three and a half minute song sequence from the current animated hit Frozen. That would be like Disney releasing the entire A Whole New World scene from Aladdin on MTV 20 years ago (sort of).

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