Disney Plans To Start Several New Subscription Magazines for Kids
At a moment where it seems like everyone is lamenting the death of print, Disney is taking the opposite tack — it plans to build a children’s subscription magazine business in the U.S.
Such hopeful news! As it turns out, Disney’s magazine business is just thriving in Europe, and so on Tuesday, it plans to announce the introduction of not merely one but several new subscription magazines, the New York Times reports.
The problem is, of course, that unlike European kids, American kids apparently hate reading because they are too busy playing the latest video games, so even glossy magazines and comic books have been floundering (let alone actual books).
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