Disney Embraces $8.99 eBook Pricing
Disney is embracing the $8.99 price point for its eBooks. In an interview on AppModo.com, Yves Saada, VP of Digital Media at Disney Publishing Worldwide, talked about pricing and the future of digital publishing.
From the interview, “The $8.99 point is the average price of books we’ve found in the iBookstore, which kind of makes sense for our own books. That price also includes a 1-month subscription for our web based content (DisneyDigitalBooks.com).”
Disney also has plans to make eBooks more interactive.
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