Disney Creates New CD Format, Finds it Still Doesn't Fit Into iPods

Not sure what Disney is thinking here, but they just launched a new CD format.

CNN Money is reporting that Disney’s Hollywood Records label unveiled Wednesday what it is calling CDVU+, pronounced CD view plus, at the Samsung Experience store at New York’s Time Warner Center. First up on this new format will be the pop-punk trio The Jonas Brothers, due in stores August 7.

According to Media Biz blogger Paul R. La Monica, the CD will launch a digital magazine that features loads of exclusive content.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in