How Disney’s Beauty and the Beast Is Wishing Twitter Users a Happy Valentine’s Day

Fans in Los Angeles will have the chance to win tickets to the film’s premiere, and fans in New York can win tickets to a gala at Lincoln Center

Valentine’s Day and Beauty and the Beast are a perfect match, and Disney’s interactive campaign Tuesday seizes on that synergy.

Starting at 1 p.m. ET Tuesday, fans in select U.S. cities—Los Angeles; New York; San Francisco; Chicago; Miami; Atlanta; Washington, D.C.; Austin, Texas; Dallas; and Boston—who tweet using the hashtag #BeOurGuest will receive a Beauty and the Beast-themed rose delivery for themselves or “a special someone.”

Select fans will also have the chance to receive an exclusive LuxeBloom delivery with an “enchanted rose.”

In addition, fans in Los Angeles will have the chance to win tickets to the film’s premiere, and fans in New York can win tickets to a gala at Lincoln Center, which includes a screening with the cast.

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