Valentine’s Day and Beauty and the Beast are a perfect match, and Disney’s interactive campaign Tuesday seizes on that synergy.
Starting at 1 p.m. ET Tuesday, fans in select U.S. cities—Los Angeles; New York; San Francisco; Chicago; Miami; Atlanta; Washington, D.C.; Austin, Texas; Dallas; and Boston—who tweet using the hashtag #BeOurGuest will receive a Beauty and the Beast-themed rose delivery for themselves or “a special someone.”
Select fans will also have the chance to receive an exclusive LuxeBloom delivery with an “enchanted rose.”
In addition, fans in Los Angeles will have the chance to win tickets to the film’s premiere, and fans in New York can win tickets to a gala at Lincoln Center, which includes a screening with the cast.
Fans who heart this tweet can receive special Valentine’s Day messages from stars Emma Watson, Dan Stevens, Josh Gad or Luke Evans.
— Beauty and the Beast (@beourguest) February 13, 2017
And a custom emoji will enable them to interact with the cast and receive exclusive content.
Beauty and the Beast opens in theaters March 17.
Twitter users: Will you take advantage of Disney’s campaign?
Beauty and the Beast logo courtesy of @BeOurGuest Twitter account.