Discovery Wants to Create Local Olympic Content Through Partnerships With Mobile Providers

Will let carriers become official broadcasters of the Games

Discover carries the Olympic Games in over 50 countries.
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BARCELONA, Spain—Discovery Communications is planning to partner with global mobile providers for the Olympics to let them become official mobile broadcasters of the quadrennial summer and winter games.

Discovery—which has the exclusive TV and multimedia rights for 50 countries and territories from 2018 through 2024—will let mobile providers co-brand with the Olympics to drive more engagement.

Speaking today at Mobile World Congress in Barcelona, Jean-Briac Perrette, president and CEO of Discovery Networks International, said the goal is to help mobile operators provide more localized Olympic content for viewers in specific markets. He said mobile carriers and Discovery will be able to tell stories of local sports heroes as the games progress—and not just during the Olympic Games, but also in the days long before and after.

“We try and tailor it for every market,” Perrette said. “Relevancy is key to making the content more relevant. We want the sport to feel more local.”

The partnerships will also allow Discovery to access a “personalized, direct link” with consumers, Perrette said. Along with on-demand content, providers will be able to analyze data about what types of content is relevant to viewers. Perrette said the key is to understand what works across platforms. For example, he said sports work on every platform, along with kids programming and entertainment.

“The mobile community and content community, are often times viewed as speaking different languages and having different DNA,” he said. “Which is true, but rather than look at that as a very bad thing, we look at that as a very good thing.”