Discovery Launching a Channel for Men

Discovery Communications is launching Velocity in Q4 2011, an HD network targeting upscale men — 35 to 54 years old, college-educated, making $150,000 per year — that will reach 40 million households. The channel will replace the HD Theater network (?) and will begin by featuring programming currently on that channel like Café Racer and Chasing Classic Cars.

Overall, traditional topics like cars, sports, travel, and leisure will be on the menu. More info will be available at Discovery’s upfront, taking place today in New York, Broadcasting