Discovery Launches New Facebook-Powered "The Colony" Campaign

Discovery Channel has launched a new campaign to promote the upcoming season of “The Colony” which will recreate what it would be like to live during a global pandemic. To promote the show, the company has created a promotion which utilizes Facebook Connect to create a custom news feed which mimics what your Facebook newsfeed would look like during a global pandemic. The campaign appears to be more educational than entertaining, but definitely clever.

As shown in the video below, the campaign lets you scroll through an extremely long series of updates from your friends combined with videos from news stories that provide information on the viral outbreak.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in