Digital PR Professionals, Know These Four Skills

Public relations, like the rest of the media world, is constantly shifting as the digital world provides more outlets for communication, but makes it tougher to break through the clutter and grab someone’s attention. In this ever-changing world, what skills do you need most of all?

NextFifteen CEO Tim Dyson gave his two-cents today on what digital PR pros need to know, in order to excel in the industry, and it has a lot to do with community building or knowing what ignites a community.

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