Digital Not Layoff-Proof, But Coping

Digital media departments long struggling with a shortage of experienced talent are bracing for the possibility of layoffs and/or hiring freezes as the economic downturn persists. Yet buyers say the industry is better prepared to handle staffing reductions than just a few years ago.

On Oct. 31, Razorfish laid off close to 40 staffers. However, according to Sarah Baehr, vp, national media discipline lead, the digital media department was untouched and is actually looking to fill several positions.

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