Digital Hot List 2006

Among the millions of purveyors of online content, these select players are those that have, over the last year, grabbed the attention of consumers, marketers, the press and pop culture–generating explosive growth in closely watched metrics even as they make headlines for technological innovation, mega ad pacts and buzzworthy content. Below are AdweekMedia’s picks for the 2006 Digital Hot List.

1. YouTube

If 2005 was the Year of MySpace, this year has belonged to YouTube. It