Digital Gets Old College Try
According to eMarketer, 95.7 percent of U.S. college students will go online at least once a month in 2009. That makes the demographic the single most connected group in the U.S.
Students may be the first truly platform-agnostic demographic group, as they take advantage of multiple electronic devices and have numerous ways to access information and interact with friends. Students believe it is less important how they get content than how easy it is to manipulate and interact across a range of devices.
Marketers
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