Digital Gains Help Time Inc.

Somewhat.

Time Inc.’s third quarter wasn’t great, but it did have some positives. Although overall revenue was down three percent to $750 million, digital ad revenue jumped 63 percent compared to 3Q 2015.

The digital ad revenue increase was mainly thanks to Time Inc.’s acquisition of Viant, native advertising and its booming programmtic sales service.

“As we continue our aggressive transformation to a digital-first company, I am pleased with the strong growth of our digital advertising revenues and digital audiences in the third quarter,” said Time Inc. president and CEO Rich Battista.

Though digital revenues soared, print ad revenues declined by 10 percent, to $288 million.